What's a message? What's language? What's communication? There is an old and rare book that tries to explain. Its name is The Medium is the Massage - the link to Amazon is affiliate. You read it right: "the massage". Apparently, this was caused by a typo and the authors loved it, or so it's said. The authors were Marshall McLuhan, Quentin Fiore, and Jerome Angel. This "message massage" was a product of the 1960s, but it has prophetic ideas that hold true in our times. Some excerpts. "Time" has ceased, "space" has vanished. We now live in a global village… a simultaneous happening. We shifted our attention from action to reaction. As soon as information is acquired, it’s very rapidly replaced by still newer information. The living room has become a voting room. Everything is changing – You, your family, your neighborhood, your education, your job, your government, your relation to "the others". We look to the pres