Does Big Brother need to watch us?

No anymore. 

He doesn't need it because our brains are lost in social media. There is no time for proper thinking. Our minds dull following others and forgetting and becoming copies. 

People in hypnotic trance are not threat for Big Brother. When thinking is gone, gone is the brain.  
Old George Orwell got it backward. Big Brother isn't watching. He's singing and dancing. He's pulling rabbits out of a hat. Big Brother's busy holding your attention every moment you're awake. He's making sure you're always distracted. He's making sure you're fully absorbed. He's making sure your imagination withers. Until it's as useful as your appendix. He's making sure your attention is always filled. And this being fed, it's worse than being watched. With the world always filling you, no one has to worry about what's in your mind. With everyone's imagination atrophied, no one will ever be a threat to the world.

          Chuck Palahniuk, Lullaby

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